Amazon Appstore Celebrates 1st Birthday
Mar. 15, 2012 - Amazon Appstore for Android is celebrating its first birthday with a week of deals on some of its customers’ favorite apps and games, including iconic titles such as Fruit Ninja, Wolfram Alpha, Splashtop Remote Desktop, Dr. Seuss’s The Shape of Me and Other Stuff, TuneIn Radio Pro, TETRIS, PAC-MAN, The Lost City, MONOPOLY, AccuWeather Platinum and Jamie Oliver’s 20 Minute Meals. Birthday deals start on March 15 with one of the top paid apps, Plants vs. Zombies, at 67 percent off.
Friday, March 16, Amazon will announce two more app deals. On day three, three more new app deals will be revealed and so on for the remainder of the week-long celebration. Also starting today, the Amazon Appstore kicks off its Amazon Appstore for Android Birthday Giveaway and will award a Kindle Fire to eight lucky winners who enter the sweepstakes by March 31.* For more information and for all birthday deals visit www.amazon.com/appstorebirthday.
“Customers have used the Amazon Appstore to test drive and buy millions of apps and games for their Kindle Fire and other Android devices in the first year alone,” said Aaron Rubenson, director of Amazon Appstore for Android. “To thank customers for shopping with us, we worked closely with our developers to offer special discounts on some of the most popular apps all week long.”
Customers can use Amazon’s Test Drive feature to test out apps before buying. Once they download an app they can use it across multiple devices, including Kindle Fire, giving developers a new platform for reaching customers.
“It’s been an exciting first year in the Amazon Appstore and we look forward to many more,” said Andrew Stein, director of Global Mobile Business and Products at PopCap Games, Inc. “All of our games, including the megahit Plants vs. Zombies, have done extremely well in the Amazon Appstore, for both Kindle Fire and other Android devices; it’s a testament to the great Amazon Appstore shopping experience resulting from its user-friendly design and comprehensive catalog.”
“We were grateful that we were able to bring Dr. Seuss, The Berenstain Bears and Mercer Mayer’s Little Critter apps to the Amazon Appstore from the very beginning,” said Michel Kripalani, president of Oceanhouse Media. “Amazon provides visibility to a huge customer base. We’ve seen increased engagement with the apps over the last year, especially since the launch of Kindle Fire.”
“As Pandora continues our mission to provide people with personalized music they love, being a featured app on Kindle Fire has given us an exciting new platform to connect with our listeners, both existing and new, and we’ve been impressed with the high engagement rate we’ve seen on Kindle Fire,” said Simon Fleming-Wood, chief marketing officer of Pandora Media.
- Amazon Appstore has grown its selection nearly eight-fold since launch, from 4,000 apps to over 31,000.
- In its first year, the most downloaded paid app in the Amazon Appstore was Cut the Rope, followed by Angry Birds (Ad-Free) and Where’s My Water?; the most downloaded free app was Angry Birds Free, followed by Netflix and Solitaire by MobilityWare.
- Amazon Appstore offers a paid app for free every day. If a customer had downloaded every Free App of the Day since launch, they would have saved nearly $1,000.
- The paid app with the most 5-star reviews in the first year of the Amazon Appstore was Where’s My Water?, with over 3,000; the free app with the most 5-star reviews was Blood & Glory, with over 4,000.
- In the Amazon Appstore’s first year, customers spent more than 7,700,000 minutes test driving apps; Bubble Buster was the most test-driven app, followed by Amazon MP3 for Android with Cloud Player and Memory Trainer.
- Over the past year, the most popular app category for customers is games, followed by entertainment and productivity. Some of the most popular apps include Angry Birds, Fruit Ninja, Netflix, Hulu, Pandora, QuickOffice Pro, CalenGoo and Exchange by TouchDown.
Top Paid Apps (over the last 12 months)
1. Cut the Rope
2. Angry Birds (Ad-Free)
3. Where’s My Water?
4. Angry Birds Rio (Ad-Free)
5. Angry Birds Seasons (Ad-Free)
6. Plants vs. Zombies (Kindle Fire Edition)
7. Fruit Ninja
8. SCRABBLE (Kindle Fire Edition)
9. UNO (Kindle Fire Edition)
Top Free Apps (over the last 12 months)
1. Angry Birds Free
4. Fruit Ninja Free
5. Angry Birds Seasons Free
6. Bubble Buster
7. Little Piano Free
8. Roller Lite
10. Hangman Free
For more details and to find all deals that are part of the birthday celebration, visit www.amazon.com/appstorebirthday or follow the Amazon Appstore on Twitter (@amazonappstore). You can also visit the Amazon Appstore for Android Facebook page at www.facebook.com/amazonappstoreforandroid to learn more about the Amazon Appstore for Android Birthday Giveway and to enter for a chance to win. See the Official Rules at www.amazon.com/AppstoreBirthdayGiveaway.